Marketing

major
Dr. Lisa Spiller teaching a class

Program at a Glance

Degree(s)

Bachelor of Science in Business Administration

College(s)

Luter School of Business

Department(s)

Luter School of Business

Undergraduate Tuition

In-state
$698per credit hour

Out-of-state
$1,297per credit hour

Unless otherwise stated, tuition per credit hour applies to all semesters. In-state tuition includes the comprehensive and technology fees. Out-of-state tuition includes comprehensive, technology and capital fees

In our Marketing program, you'll learn to connect with consumers and deliver relevant messages that meet their needs. You will learn to harness data-driven insights to design integrated marketing strategies that support organizational goals. Through experiential learning, create and implement impactful marketing plans and campaigns. Embrace cutting-edge marketing practices, and unleash your creativity to make a lasting impact in the dynamic world of marketing.

Degree Requirements

Students majoring in Marketing who complete all requirements earn the degree of BSBA, General Business.

  • BUSN 276L - Software Applications for Business
  • BUSN 300 - Organizational Behavior
  • BUSN 304 - Operations Management
  • BUSN 305 - Introduction to Data Analytics
  • BUSN 311 - Marketing Management
  • BUSN 323 - Corporate Finance
  • BUSN 418 - Strategic Management
  • ENGL 353W - Writing for the Professions
  • MKTG 310 - Interactive Marketing
  • MKTG 330W - Digital Marketing
  • MKTG 455 - Database Marketing
  • MKTG 460 - Integrated Marketing
  • MKTG 470W - Interactive Marketing Strategy
  • Select one:
    • MKTG 412 - Successful Selling and Storytelling
    • MKTG 420 - Consumer Research
    • MKTG 454 - Abroad in Marketing
    • MKTG 495 - Advanced Topics in Marketing
    • MKTG 499 - Independent Study in Marketing
Course Catalog

Career Options

  • Marketing Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Brand Manager
  • Advertising Account Executive